By June 11, 2013 6 Comments

Sound Advice: The Secret Ingredient That Can Make or Break Your Hybrid eProduct

Hi Folks!  Scott Giorgini here.  I’m a Hybrid Hero who has decades of experience in radio and television production, and right now I’d like to focus on the Secret Ingredient that cam make or break your Hybrid eProducts.

Question:  What is one of the most important, yet most overlooked, components of any Hybrid eProduct?

As you have no doubt seen in this space, the times, they are a-changin’, and a new era of creative imaging is upon us – the era of Hybrid Photography

Hybrid Photography is of course, the skillful blend of still photos and video into a whole new art form, and frequent visitors to this site have seen some dazzling displays of Hybrid Photography already. 

But as still photographers recognize the need to go Hybrid, and they strike out to incorporate video into their work – they are quickly realizing that one of the most important components of video…    is AUDIO.

Knowing what to do, and what NOT to do with audio can literally make or break your Hybrid Project – and just as great audio can launch your images into orbit, bad audio can just as easily bring your projects crashing to the ground.

As a matter fact, you’ll probably find that people will be a lot more forgiving of a so-so video with excellent audio than they will be of a spectacular video with sub par audio.

The good news is, you don’t have to be intimidated – because mastering the basics of high quality audio isn’t that hard to do. 

What can go wrong?…

Now…  there are several common mistakes that people make when recording audio for their Hybrid eProjects, and some of the most common are as follows:

  • Using the onboard camera microphone – Yes, some cameras do have nice quality onboard mics, but you’ll find that in the vast majority of situations you’ll want to opt for another solution as using the onboard mic can produce audio that sounds cold and hollow – and that’s definitely not good (especially when you’re capturing the voice of someone’s child or loved one).   Unless you’re right on top of the camera and in ideal conditions, you probably never want to rely on the onboard camera mic.
  • Unbalanced audio levels – When the audio that you capture is too loud (which can create distortion) or too soft (what did they say?).  Worse yet, if you have multiple subjects and the audio from one overpowers the other (or others), this can create a huge distraction.  For example, if your music track drowns out the voices in your video, or one voice is noticeably louder than another.
  • Out of Sync Audio – When the sound doesn’t match up to the motion in the video, like a badly dubbed Godzilla movie.

Other ways to enhance your audio quality…

  • Music – by adding the right music tracks to your video clips, you can infuse them with energy and life.  You can set a mood and tug on the heartstrings of your clients.
  • Sound effects – use them to enhance that action in your videos or to create images in the minds of your viewers that may not even physically appear in your video.

Throughout the course of our audio series, I’ll be discussing the best tools and techniques to use to create the best possible hybrid eProjects.  So stay tuned…  and f you have any questions at all, please enter them into the “Ask Will” section on the right.

About the Author:

Scott Giorgini – Scott, the creator of MirrorlessCentral.com, is a veteran of Radio and TV, having been involved in those industries for over 20 years. He got his start as a DJ in 1987 and was producing mix shows for radio by 1989. By the mid 1990s, he was producing radio commercials and shows, which later led to TV, where he was producing ads and shows on the local scene. In 2006, Scott started consulting for a TV Advertising Studio and got involved with every facet of production, from conceptual, to writing scripts, to directing, editing, graphic design, web marketing, to shooting (using HUGE studio camera rigs and DSLRs for b-roll and location shooting) and even hosting shows. Through his voracious study of mirrorless cameras, Scott also realizes that most of the technical advances in imaging were coming from the mirrorless category, and he wholeheartedly believes that mirrorless is the future of digital imaging.

6 Comments on "Sound Advice: The Secret Ingredient That Can Make or Break Your Hybrid eProduct"

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  1. seamuswarren says:

    Hello,

    The skin tone in Scott Giorgini’s video clip seems to vary from cool to warm and back to cool. Or is it just me?

    Thank you.

  2. Hi Seamus,

    Yep… you’re right. Unfortunately, I shot the video in a room with a big open window. There were lots of clouds going by outside, so one minute, it was cloudy, the next it was sunny. It played havoc with my white balance.

    Next time… curtains! ;)

    SG

  3. seamuswarren says:

    Hello Scott and thanks for the response, :)

    I think I read or viewed (possibly on Discover Mirrorless) how some of the earlier LEDs could mess with the white balance as the colour temperature would not remain constant during a shoot.

    Hehe, I did not even think about variable cloud cover.

    Many thanks. :)

  4. Patty Bradley says:

    Thanks putting that together, the flow and content really are nicely put together and your cousin’s hot! lol very good comparison on the audio.

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