We are in central Indiana shooting a project for Purdue University and I need a way to create an online message to catch the eye of a college kid that is serious about becoming a Pharmacist. In case you are unfamiliar, pharmacy is a really tough degree and Purdue is known as one of the best PharmD (Dr. of Pharmacy) programs in the world.
We chose B&W for the footage of the students in their white lab coats and the GH2 / GH3 has the ability to shoot gorgeous B&W video in-camera.
Here’s 2 shots that I just used to test the system and setup, I did the crawl in on the shots in post, not by camera movement nor zoom-age, but I did not do anything else to the video. The highlight detail is yummy!
I control the highlight with the dynamic range adjustments in-camera, light it well of course, shoot 1080p in AVCHD, then BAM – look at this. I need to shoot this footage quickly (the faculty is in over the weekend just for this project and they are VERY cool about it BTW) and I need to transform a rather dull looking college building into something with WOW factor. So, I need to show this footage to the students and the dean while we are creating it to keep the momentum up.
I cannot get this quality of B&W out of any DSLR at these ISOs (1600-2500), nor can I use a DSLR to show the live view on a monitor in B&W and show the recorded images without a full sequence of finger gymnastics and file transfers. It’s faster, less expensive (I need one less dude on the mirrorless shoots) and I get more client response from jobs where I shoot using the in-camera color processing. Sure I can get a good look in post, but I need to wooo the cleint on the set.
The two sample clips in this post were shot with the Lumix 12-35mm lens at f 2.8 and made the client ooooh and aaaahhh.
In the final 6 minute edited piece, these video segments will be combined with others, some color too, and a series of still photos of the Pharm building – it’s a really nice HYBRID project that I landed because I am a hybrid photographer. That means the client sees my photo work, my video work, and how I effortlessly move between those two file types in order to collect the message the way I feel it. From their standpoint, they are getting a deal because I will shoot both the photo and video for this project saving them money because they thought they needed to hire two different shooters. Nope, just one that knows how to shoot hybrid. This is why I’ve been harping on my pro shooter pals to get comfy with the hybrid eProducts because clients will see it as a strong value and one vendor that can provide photo+video. And, at risk of getting the video pro shooters mad, sometimes (not always) the trained eye and lighting skills of the still photog that moves into video produces a more attractive visual image than the “video only” shooters do. The video pros are MUCH better at capturing motion tho – we still guys have a LOT to learn about video.