Author Archive: Will Crockett

Will Crockett, pro photographer and photo technology innovator, and webTV personality is focussed on learning how to master hybrid imaging. The skillful blend of photo+video+audio is clearly the future of photography, but how do we shoot and shape and share and sell these hybrid "eProducts"? Dunno, but with Will Crockett as the technical genius and unstoppable force behind this transition from shooting still photos into creating pictures with depth and dimension we will surely figure it out! : )
Will is an open, honest, bright guy that shares what he learns here on this website about hybrid, eProducts, mirrorless cameras, and all the wonderful software tools that allow us to make better, smarter images for share or the sell. He's even the photo expert on GeekBeatTV!
For years, non-pro photographers and pros alike have seen Will's videos, gone to his fun live events, and learned how to be a smarter photographer.
Take a look at Will's current (and classic) images at willcrockett.com, his consulting work for clients big and small at CrockettCo.com, and the great info on hybrid eProducts and mirrorless cameras on discovermirrorless.com

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Feeling the Right Shot!

Some cameras have their video record buttons recessed a bit into the camera body to prevent you from accidentally hitting it.  That also makes it hard to find sometimes when you really DO want to hit it! So I found these cool little squishy peel and stick buttons that fit right on top of any [...]

Posted in: Current News..., Gadgets

Win a Camera Bag from DiscoverMirrorless & Think Tank

By purchasing “The ABCs of LEDs” streaming video, the latest educational title by Photo/Video Innovator and Hybrid Photography Pioneer Will Crockett, you can now view it as many times as you would like for the next 90 days.  The video is filled with the crucial information that Smarter Photographers need to know to effectively use [...]

Mockup of eCard Using Hybrid Photography

Here’s a closer look at the eCardPRO we are developing. Your business clients need more than just head shots and paper cards. See how much more comfortable their clients would be with this type of eProduct business card.

Preparing for Talking Portrait Shoots

What’s better to capture the soul of a loved one than a rich, well lit, carefully posed portrait created by a master of the craft? A portrait that presents the added element of movement and reveals the subtleties of their speaking voice. For most pro portrait photographers, learning their trade has taken years, decades even [...]

Help us develop the eCardPRO to replace the printed business card?

Printed business cards are a staple of commerce worldwide, yep most business people communicate electronically.  We want to use the wonderful autoediting technology that combines photos+video+audio+graphics for us to make one perfectly edited video file that we photographers shoot, upload, then the system delivers the eProduct – and an additional sales message.  THAT’s the upshot [...]

How Accurate Are Your Camera’s Color Settings?

Looking to dial in the highest quality color possible from your camera?  Great, we are too. When you set your adjustable K white balance to a specific color, is the camera really able to meet that color or is it “off”.   I am a resident color tech and have been working with patches and [...]

Hybrid Photographer Marketing Piece for Gathering New Commercial Clients.

Will Crockett is changing how he markets his own services to his clients.  Now that Will is finally comfy with offering clients a blend of photo+video+audio hybrid creation services, he’s rebranding and rebuilding his client website to move into this new direction.  He sees “New Media” as the growth zone for commercial shooters and this [...]

Do eProduct Customers Miss the Touch and Feel of a ” Photo Product”?

In this Crockettville vlog post, I wanted to share with you about a recent request from a customer to deliver the eProduct on DVD.  I thought is was an unusual request, so I gently asked the client about the DVD and got an enlightening answer.

How Do You KNOW if an LED Light Meets PRO PHOTO+VIDEO Standards?

Seems like there’s a lotta hype surrounding LED lights lately, We see some misused CRI numbers being posted as “the way” to measure light quality. Sure CRI (Color Rendering Index) is a trusted scale for evaluating color for tungsten, fluorescent, flash and other types of light, but what about using it for LED?  Not so [...]

SAMPLE: Omicron 3 or Omicron 4: Which One Is Right For You?

Full Disclosure here: This is a promo piece Will Crockett did for Quantum Instruments.  This is a paid job that does have value to you as a photographer by it’s content, but also the hybrid photo+video+audio Will uses to show his point of view.  This is NOT meant to be a commercial for this product, [...]

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